SS17 “Modern Future” Border Crewneck

Gucci SS17 back embroidered “Modern Future” Crewneck. “Modern Future” was a slogan used throughout SS17 and the words were plastered on bags, sweats and jackets. Even Alessandro Michele really didn’t resonate with the words so I’m guessing it has something to do with the season’s retro theming and romantic clash of garments from a myriad of cultures…  which makes it futuristic? Gucci tends to introduce a lot of these words without context or reason, perhaps it may be some kind of abstract language that resonates with wearers that relate to the text, who knows. It may be an ironic play on garments that just throw words on clothing for the textual design aspect. Whatever it means Alessandro Michele is Definitely the “future” for Gucci as he continues to blur the line between men’s and women’s runway.

New with tag. Size M